Whilst sports and businesses are different, there are examples where they cross over and here are three cases.
Sport offers a great deal of promotion prospects for any company that wants to venture into this industry of advertising. The advantage of this means of marketing and advertising is that there are matches every weekend, constant news stories following players and clubs, but also a multitude of types of marketing and advertising offered. Within all the forms of advertising about the most popular is to sponsor a club’s football shirt. The club does not receive money directly from the sale of football jersey's, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is crucial that the club gain sponsorship from a big brand name, to pull in a big brand the club must sell as many shirts as possible. This form of marketing and advertising is not limited to just football, it is common in almost all sports for a shirt to contain at least one sponsor, the exception being national teams tops which are not endorsed by any brand names. There are other large types of marketing and advertising in sports, and one of them being the sponsorship of whole leagues, and this is something the Telecom Italia board decided to do, through its sponsorship of the primary Italian division.
There are firms that have been directly involved in the development or establishment of football clubs or other sporting organisations. Some firms will create athletic or sports teams for their staff members so that they can stay fit and get a good amount of fitness in. This was a lot more prevalent in the early part of the 20th century, and so there are quite a few athletic teams that were formed in this period. The custom has also occurred later in the century, and it likewise occurs all around the globe; in Japan the Honda board supported the creation of a football club which now plays in the 4th division of the Japanese division system. There are other clubs developed through businesses in Europe, with one of the most effective coming from the Netherlands. In so many circumstances the team will have a sports logo that looks like the business that’s established it, or the club will wear a kit that is made up of the company’s colours.
A sports organisation’s ground or ground is both the literal and metaphorical home of the club or club. Being such an essential part of the organisation, the name of the ground suggests a great deal to the fans, so when a company sponsors a ground it is a huge deal. The Etihad Airways board of directors, who are heavily involved with a soccer team in the north of England, have sponsored both the teams soccer shirts but likewise the club’s arena. By sponsoring such a significant team, it gives the brand the gravitas and significance any business would long for.